This is a sequential image campaign for Arrowhead Mall. The crisp white background makes the pictorial imaging striking. After proposing the new slogan of “Explore. Experience. Enjoy.” the entire series came to life.
Copyright © 2015 Cailler Enterprise, Inc
I created these ideas in Google SketchUp for Sooner Heavy Haul and the client loved them.
The tagline Haul Yeah!™ was created once
I started on the exterior concept signs.
I rebranded their logo too. The red dot is fitting, since the company was going into a new direction – BIGGER equipment for heavy hauling.
The double “H” creates a visual illusion of depth
and a highway to broaden their horizons for both
company future goals and clients.
To continue with a new look, the website was
completed: soonerheavyhaul.com and incorporated the logo for hard hat stickers and vehicle identification.
After presenting Haul Yeah! as a tagline, the client had to have new T-shirts only two months since the last order!
Copyright © 2015 Cailler Enterprise, Inc.
Blue Whale T-shirt design. by Shelly Cailler
This six color T-shirt design was a hit with teenagers. The design is fun and colorful and creates a winning combination with the fans.
Grasshopper Racing T-shirt design.by Shelly Cailler
You Had Me At Shello 