Poster – Shakespeare In The Park

Digital Event Print Post Macbeth by Shelly Cailler

FINAL PRESENTATION
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The poster above is truly unique in style and concept. The shaft of the dagger takes the shape of raven’s wings, which symbolizes death. The pool of blood and splash of the droplets take shape of the crown. If you look closely, you can see the optical illusion of Lady Macbeth in the blood droplets to the right. The focal point of the design communicates the key message of Macbeth a play by William Shakespeare. The stark white background provides the high contrast to the black and red shapes, as the eye flows to each element and finally to the bottom informational section.

PROJECT SUMMARY
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This year’s production for Tulsa’s Shakespeare In the Park is Macbeth. This will be our 14th Annual year, please include this in your design

• We will need a Press Release announcement. Once approved by Parks & Recreation Director Michael Beckett, we will send the written message to area radio and television stations:

• Radio Stations:

SKETCHES
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Below are the sketches and concepts. Imagery would be the prominent visual.
A noteworthy type approach: THANE INSANE IN THE MEMBRANE.

From Google search, benchmark examples to show to the client for feedback:

The client prefers a lighter background.
From sketches above and images, the cleaner the design the better. The client selects the 7th sketch above as a starting point. Few changes were made after initial presentation. The date call-out was made bigger and website and phone number were added.

Campaign Deliverables Details:

• Plasma screen artwork also needs reconfigured from poster art 1280×720 at 72 dpi for placement at the Tulsa International Airport as an upcoming calendar event.
• Parks & Recreation will be responsible for searching for corporate sponsors, please allow for space at the bottom of the poster of four inches (4”) by the width of the page/poster. This does not apply to the pole banners. For 11×17 formats only the main sponsors
  The paper this year is donated by Clampitt Paper.
  Please use the following logo in allowed ad space at the bottom of the poster:

This year the dates are just after Mayfest and we would like to use this platform to advertise our production of Shakespeare’s Macbeth. The dates are Friday, May 22 and Saturday, May 23. We will start our PR statement as early as March 1, 2015. The title is: Philbrook Museum Presents 14th Annual Shakespeare In The Park. The style and look of the poster should resemble a screen printed look. Although Macbeth is a tragedy, we would like the artwork is visually appealing, yet timeless – we may need to repurpose the art in the future, because of budget constraints.

• We would like the following information also included:
  • Adults $10  –  Students $5  –  Children Free
    Tickets May Be Purchased At the Gate
  • Dates: Friday, May 22 and Saturday, May 23 at 7pm
  • Add message at bottom of poster:
    Be part of the solution, not the pollution. Pick up your litter.
• Final format for delivered artwork: vector, eps, Adobe Illustrator, or pdf. and jpeg
  for plasma screen.
• The printed posters will be given to Tulsa Parks’ sponsors and area restaurants who support the Arts & Humanities Council of Tulsa, Tulsa Chamber of Commerce, the Tulsa Mayor’s Office, local colleges and universities such as: University of Oklahoma – OU Tulsa, University of Tulsa, Oklahoma State University – Tulsa, and Tulsa Community College.

Other deliverables include: double-sided banners produced with matched theme colors:
Side one (double-sided): Philbrook Museum (vertical logo)
Side two (double-sided): Shakespeare In The Park Macbeth (develop logo) (no date or addition of 14th Annual)